More About Keyword Optimization

More About Keyword Optimization
There is much more to learn about keywords and pay-per-click programs. In the next chapter,
you learn more about how to conduct keyword research, what pay-per-click programs are, and
how to select the right keywords for your web site. But remember, keywords are just tools to
help you improve your search rankings. When designing your site, the site should be designed
to inform, enlighten, or persuade your site visitor to reach a goal conversion.
And that’s truly what SEO is all about. Keywords may be a major component to your SEO strategies,
but SEO is about bringing in more visitors who reach more goal conversions. Without those
conversions, all of the site visitors in the world don’t really mean anything more than that people
dropped by.
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